Winning the Chain Restaurant Game: Eight Key Strategies Hardcover - 1994 - 1st Edition
by Charles Bernstein; Ron Paul
From the jacket flap
Few success stories so thoroughly embody the twentieth-century American dream as those of restaurant chains such as McDonald's, KFC, Pizza Hut, Wendy's, Little Caesar's, and Taco Bell. But besides the "true grit" demonstrated by entrepreneurial heros like McDonald's Ray Kroc and Wendy's Dave Thomas, what does it take to build and maintain a successful restaurant or retail chain? Find out in this first book to give a broad, longterm perspective on one of the nation's leading growth industries and to offer crucial lessons for all entrepreneurs, no matter what the business. Winning the Chain Restaurant Game, by award-winning authors and noted foodservice industry experts Charles Bernstein and Ron Paul, documents the critical success factors required for one of the toughest, most competitive industries. Highlighting the winning styles of more than a hundred chain executives, their triumphs, trials, disappointments, and turnarounds, this fascinating and instructive book identifies the eight strategic "links" that lead to victory in the chain restaurant business. With surgical precision, Bernstein and Paul explore such key factors as leadership, motivation, bulk purchasing, marketing, identity, consistency, and expansion. But they place focus ahead of everything and conclude that the entrepreneurial passion of an executive who deeply believes in his concept is the ultimate catalyst for success. Small- to medium-size chains are going public at a dizzying pace and there are enormous financial opportunities for savvy restaurant owners. Winning the Chain Restaurant Game arms operators with the vital know-how needed to win the game.
Details
- Title Winning the Chain Restaurant Game: Eight Key Strategies
- Author Charles Bernstein; Ron Paul
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 285
- Volumes 1
- Language ENG
- Publisher Wiley, New York
- Date 1994-10-28
- Features Index
- ISBN 9780471305453 / 0471305456
- Weight 1.35 lbs (0.61 kg)
- Dimensions 9.28 x 6.41 x 0.9 in (23.57 x 16.28 x 2.29 cm)
- Library of Congress subjects Restaurant management, Chain restaurants
- Library of Congress Catalog Number 94014858
- Dewey Decimal Code 647
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WINNING THE CHAIN RESTAURANT GAME: EIGHT KEY STRATEGIES
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