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Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services
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Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services Paperback - 1994 - 2nd Edition

by Jeff Davidson


From the publisher

A practical compendium of the best, inexpensive marketing techniques for small businesses and service firms. Presents useful ideas in a straightforward, step-by-step manner. Features suggestions for selling, advertising, publicity, promotion and customer service--all designed for low-cost but effective implementation. This edition contains thorough coverage of the latest methods in the age of the PC, fax, E-mail and laser printer plus a new chapter, Beyond Market Niching, which emphasizes how to anticipate what's next within the markets you've targeted and becoming the only viable alternative to meet your customers' needs.

Details

  • Title Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services
  • Author Jeff Davidson
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 266
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Somerset, New Jersey, U.S.A.
  • Date 1994-05
  • ISBN 9780471310945 / 0471310948
  • Weight 0.86 lbs (0.39 kg)
  • Dimensions 8.97 x 6.02 x 0.77 in (22.78 x 15.29 x 1.96 cm)
  • Library of Congress subjects Marketing, Marketing - Costs
  • Library of Congress Catalog Number 93-21375
  • Dewey Decimal Code 658.8
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Marketing on a Shoestring : Low-Cost Tips for Marketing Your Products or Services
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Marketing on a Shoestring : Low-Cost Tips for Marketing Your Products or Services

by Jeff Davidson

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Marketing on a Shoestring : Low-Cost Tips for Marketing Your Products or Services
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Marketing On A Shoestring

Marketing On A Shoestring

by Jeff Davidson

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