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The New Typography (Weimar & Now: German Cultural Criticism)
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The New Typography (Weimar & Now: German Cultural Criticism) Paperback - 1998

by Jan Tschichold


From the publisher

Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.

First line

The revolutionary technical discoveries of the late 19th and early 20th centuries have been only slowly followed by man's ability to make use of his new opportunities and develop them into a new pattern of life.

Details

  • Title The New Typography (Weimar & Now: German Cultural Criticism)
  • Author Jan Tschichold
  • Binding Paperback
  • Edition 1st Edition Thus
  • Pages 280
  • Publisher University of California Press, Berkeley
  • Date November 30, 1998
  • ISBN 9780520071476

About the author

Jan Tschichold (1902-1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of Elementary Typography, the first statement of constructivist graphic design principles. From 1946 to 1949 he lived in London and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer (1975). Robin Kinross is a London typographer and scholar and the author of Modern Typography: An Introduction (1993), Modern Typography: An Essay in Critical History and coauthor of Designing Books: Practice and Theory.
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New Typography : The First English Translation of the Revolutionary, 1928 Document
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New Typography : The First English Translation of the Revolutionary, 1928 Document

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New Typography : The First English Translation of the Revolutionary, 1928 Document

by Tschichold, Jan

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New Typography : The First English Translation of the Revolutionary, 1928 Document
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New Typography : The First English Translation of the Revolutionary, 1928 Document

by Jan Tschichold

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The New Typography (Weimar and Now: German Cultural Criticism)
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The New Typography (Weimar & Now: German Cultural Criticism S.)
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The New Typography (Weimar & Now: German Cultural Criticism S.)

by Jan Tschichold; Translator-Ruari Mc Lean; Introduction-Robin Kinross

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The New Typography:  A Handbook for Modern Designers  [Weimar and Now 8]
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The New Typography: A Handbook for Modern Designers [Weimar and Now 8]

by Tschichold, Jan; trans. by Ruari McLean; introd. by Robin Kinross

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The New Typography (Weimar and Now: German Cultural Criticism)
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The New Typography (Weimar and Now: German Cultural Criticism)

by Jan Tschichold; Ruari Mc Lean [Translator]; Robin Kinross [Introduction];

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THE NEW TYPOGRAPHY
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THE NEW TYPOGRAPHY

by JAN TSCHICHOLD ,

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