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Value Creation and Sport Management
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Value Creation and Sport Management Unknown - 2010

by CUP


From the publisher

The sports business has become one of the fastest growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a new conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers.

Details

  • Title Value Creation and Sport Management
  • Author CUP
  • Binding unknown
  • Pages 284
  • Language ENG
  • Publisher Cambridge University Press
  • Date 2010-09
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9780521199230
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Value Creation and Sport Management
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Value Creation and Sport Management

by Urrutia, Ignacio, Gòmez, Sandalio, Kase, Kimio

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Value Creation and Sport Management
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Value Creation and Sport Management

by Gomez, Sandalio; Kase, Kimio; Urrutia, Ignacio

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Cambridge University Press, 2010. First Edition. Hardcover. Like New/Very Good. A firm and square hardback with sharp corners and strong joints, complete with original dustjacket, just showing a few very minor rubs. Hence a non-text page has a small 'damaged' stamp. Despite such this book is actually in nearly new condition. Thus the contents are crisp, fresh and tight. Now offered for sale at a very sensible price.
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Value Creation and Sport Management
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Value Creation and Sport Management
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Value Creation and Sport Management

by Gomez, Sandalio/ Kase, Kimio/ Urrutia, Ignacio

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Value Creation and Sport Management
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Value Creation and Sport Management

by Gómez, Sandalio; Kase, Kimio; Urrutia, Ignacio

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Value Creation and Sport Management
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Value Creation and Sport Management

by Sandalio Gomez Ignacio Urrutia Kimio Kase

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