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The Nature and Origins of Mass Opinion
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The Nature and Origins of Mass Opinion Paperback - 1992

by John R. Zaller


From the publisher

In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behavior in U.S. House, Senate and Presidential elections. Particularly perplexing characteristics of public opinion are also examined, such as the high degree of random fluctuations in political attitudes observed in opinion surveys and the changes in attitudes due to minor changes in the wording of survey questions.

Details

  • Title The Nature and Origins of Mass Opinion
  • Author John R. Zaller
  • Binding Paperback
  • Edition [ Edition: Repri
  • Pages 382
  • Volumes 1
  • Language ENG
  • Publisher Cambridge University Press, Spain
  • Date 1992-08-28
  • ISBN 9780521407861 / 0521407869
  • Weight 1.15 lbs (0.52 kg)
  • Dimensions 8.9 x 6 x 1.2 in (22.61 x 15.24 x 3.05 cm)
  • Library of Congress subjects Public opinion, Public opinion polls
  • Library of Congress Catalog Number 91043032
  • Dewey Decimal Code 303.38
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The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political...
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The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

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The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political...
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The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

by John R. Zaller

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The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

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The Nature and Origins of Mass Opinion
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The Nature and Origins of Mass Opinion

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The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

by Zaller, John R

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The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political...
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The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

by Zaller, John R

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The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

by John R. Zaller

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NATURE &ORIGINS OF MASS OPINION
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NATURE &ORIGINS OF MASS OPINION

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The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political...
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The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

by Zaller, John R

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ISBN 10 / ISBN 13
9780521407861 / 0521407869
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