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The Economics of Franchising
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The Economics of Franchising Paperback - 2010

by Roger D. Blair; Francine LaFontaine


From the publisher

This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-frnachisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts, and what we know about how all these have evolved over time, especially in the U.S. market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

Details

  • Title The Economics of Franchising
  • Author Roger D. Blair; Francine LaFontaine
  • Binding Paperback
  • Edition Reissue
  • Pages 358
  • Volumes 1
  • Language ENG
  • Publisher Cambridge University Press
  • Date 2010-12-31
  • Illustrated Yes
  • ISBN 9780521775892 / 0521775892
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 8.9 x 6 x 0.9 in (22.61 x 15.24 x 2.29 cm)
  • Dewey Decimal Code 381.13
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The Economics of Franchising

The Economics of Franchising

by Blair, Roger D.

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The Economics of Franchising
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The Economics of Franchising

by Roger D. Blair; Francine Lafontaine

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The Economics of Franchising
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The Economics of Franchising

by Lafontaine, Francine, Blair, Roger D

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The Economics of Franchising
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The Economics of Franchising

by Blair, Roger D./ Lafontaine, Francine

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ISBN 10 / ISBN 13
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The Economics of Franchising

The Economics of Franchising

by Roger D. Blair

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ISBN 10 / ISBN 13
9780521775892 / 0521775892
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Paperback / softback. New. This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising and its importance in various segments of the economy.
Item Price
NZ$90.74
NZ$21.26 shipping to USA
The Economics of Franchising
Stock Photo: Cover May Be Different

The Economics of Franchising

by Blair, Roger D./ Lafontaine, Francine

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780521775892 / 0521775892
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Cambridge Univ Pr, 2011. Paperback. New. 1st edition. 356 pages. 8.90x5.90x0.90 inches.
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NZ$94.25
NZ$21.37 shipping to USA
The Economics of Franchising
Stock Photo: Cover May Be Different

The Economics of Franchising

by Blair, Roger D.; Lafontaine, Francine

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  • Paperback
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Binding
Paperback
ISBN 10 / ISBN 13
9780521775892 / 0521775892
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