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Media Relations: From a Journalist's Perspective
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Media Relations: From a Journalist's Perspective Paperback - 2005

by David Henderson


From the publisher

Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message.-Harry Smith, CBS News A wise and knowing set of reflections on how media relations can work both ways to keep the public better informed.-Scott Simon, National Public Radio David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it.-Richard Serrano, Los Angeles Times Finally, someone who knows what he's talking about in journalism proves he knows what he's talking about in public relations! David Henderson is the real deal.-Jim Bohannon, Westwood One Radio Media Relations: From a Journalist's Perspective is the quintessential how-to guide for working with the media that also provides an insider's view into the news business. and accurately with reporters, editors and producers; controlling message content; and achieving accurate, credible and effective coverage in the news media.

Details

  • Title Media Relations: From a Journalist's Perspective
  • Author David Henderson
  • Binding Paperback
  • Pages 132
  • Volumes 1
  • Language ENG
  • Publisher iUniverse
  • Date March 16, 2005
  • ISBN 9780595345953 / 0595345956
  • Weight 0.45 lbs (0.20 kg)
  • Dimensions 9 x 6 x 0.31 in (22.86 x 15.24 x 0.79 cm)
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Media Relations: From a Journalist's Perspective
Stock Photo: Cover May Be Different

Media Relations: From a Journalist's Perspective

by Henderson, David

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Media Relations: From a Journalist's Perspective
Stock Photo: Cover May Be Different

Media Relations: From a Journalist's Perspective

by Henderson, David

  • Used
  • Paperback
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Used - Very good. Light shelfwear, No ownership marks
Binding
Paperback
ISBN 10 / ISBN 13
9780595345953 / 0595345956
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Bloomington IN: iUniverse, 2005. Trade paperback. Very good. Light shelfwear, No ownership marks. Trade paperback (US). Glued binding. 132 p. Audience: General/trade.
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Media Relations: From a Journalist's Perspective
Stock Photo: Cover May Be Different

Media Relations: From a Journalist's Perspective

by David Henderson

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780595345953 / 0595345956
Quantity Available
1
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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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iUniverse, Inc, 2005-03-16. Paperback. Good.
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