Description:
McGraw-Hill Companies, The. Used - Good. Used book that is in clean, average condition without any missing pages.
Stock Photo: Cover May Be Different
Summary
Future Marketing, Joe Marconi's eye-opening expose on marketing for the 21st century, reveals the complexities, characteristics, habits, and preferences of four major consumer groups: Seniors, Baby Boomers, and Generations X and Y. How to reach these groups, using powerful new marketing tools both wisely and well, is the focus of this groundbreaking new guide for today's marketer.Here's what you need to know to stay focused and current in an age of dizzying media options and demographic changes. Future Marketing covers all the hot new trends and techniques--from Web marketing to the vast landscape of cable TV, from the popularity of magalogs to the replacement of brand image with brand attitude--without ever letting you forget the most basic principles of marketing.Underneath the hype and the technical trappings of on-line branding, E-commerce, and Internet direct marketing, notes Marconi, it's still about knowing and targeting your customer. Future Marketing's coverage of the four consumer groups shows why you can't take anything for granted. You'll develop a deeper understanding of the complexities of the:Image-conscious--yet sensitive and nostalgic--Baby Boomer Cynical--yet ideological--Generation Xer Independent, enigmatic Generation Yer Diverse and influential Senior With sensitivity and insight, Marconi examines today's cultural landscape, drawing comparisons with both the past and the future. His predictions for what marketers can expect in coming years--more partnerships, a focus on segmentation, greater generational bias in advertising, and one-to-one marketing, to name a few--reflect the highly interactive nature of today's marketplace and help marketers prepare for a new kind of relationship with customers.In-depth case studies reveal the secrets of successful future marketing strategies as practiced by such brands as Amazon.com, HBO, IKEA, American Girl, Barbie, and many more who are maximizing both "new" and "old" media to make lasting connections with their targeted markets. Acknowledging the awesome marketing power of the Internet, Future Marketing covers the dos and don'ts of marketing on the Web; the basic steps to setting up a website (from obtaining a domain name to updating the site regularly); the advantages (and perils) of hiring a website designer; tips on understanding charges and fees and other technicalities associated with your site; and much, much more. Also covered in detail are media--such as cable and satellite TV, specialty, print, and direct marketing--that have changed the rules and indeed the very nature of marketing in the 21 st century.With Future Marketing at your fingertips, you'll be well informed about today's consumer groups and the media choices available to reach them.
First line
MODERN COMMUNICATION METHODS make it possible for marketers to reach an enormous audience in only seconds.
Details
- Title Future Marketing
- Author Joe Marconi
- Binding Hardcover
- Edition First Edition
- Pages 244
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies, Lincolnwood, IL, U.S.A.
- Date September 1, 2000
- ISBN 9780658001383 / 0658001388
- Weight 1.23 lbs (0.56 kg)
- Dimensions 9.22 x 6.22 x 0.83 in (23.42 x 15.80 x 2.11 cm)
- Library of Congress Catalog Number 00038000
- Dewey Decimal Code 658.8
More Copies for Sale
Stock Photo: Cover May Be Different
Future Marketing : Targeting Seniors, Boomers and Generations X and Y
by Marconi, Joe
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780658001383 / 0658001388
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, United States
- Item Price
-
NZ$8.41FREE shipping to USA
Show Details
Item Price
NZ$8.41
FREE shipping to USA
Stock Photo: Cover May Be Different
Future Marketing : Targeting Seniors, Boomers, and Generations X and Y
by Joe Marconi
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780658001383 / 0658001388
- Quantity Available
- 1
- Seller
-
Saint Louis, Missouri, United States
- Item Price
-
NZ$12.62NZ$6.73 shipping to USA
Show Details
Description:
Ntc Business Books, September 2000. Hardcover. Good.
Item Price
NZ$12.62
NZ$6.73
shipping to USA
Stock Photo: Cover May Be Different
Future Marketing : Targeting Seniors, Boomers, and Generations X and Y
by Joe Marconi
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780658001383 / 0658001388
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
NZ$26.53FREE shipping to USA
Show Details
Description:
McGraw-Hill Companies, 2000-09-01. Hardcover. Good.
Item Price
NZ$26.53
FREE shipping to USA
Stock Photo: Cover May Be Different
Future Marketing : Targeting Seniors, Boomers, and Generations X and Y
by Joe Marconi
- Used
- Hardcover
- Condition
- Used:Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780658001383 / 0658001388
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
NZ$30.50FREE shipping to USA
Show Details
Description:
McGraw-Hill Companies, 2000-09-01. Hardcover. Used:Good.
Item Price
NZ$30.50
FREE shipping to USA
Stock Photo: Cover May Be Different
Future Marketing
by Marconi, Joe
- Used
- Hardcover
- Condition
- Used
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780658001383 / 0658001388
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, Aberdeen, United Kingdom
- Item Price
-
NZ$39.50NZ$26.93 shipping to USA
Show Details
Description:
Mcgraw-Hill Education, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen markings. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780658001383
Item Price
NZ$39.50
NZ$26.93
shipping to USA