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Where the Suckers Moon: The Life and Death of an Advertising Campaign
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Where the Suckers Moon: The Life and Death of an Advertising Campaign Paperback - 1995

by Randall Rothenberg

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read".--Neil Postman (Technopoly).


First line

AT 7:30 A.M., Christopher Wackman was a lonely presence on Madison Avenue.

From the jacket flap

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).

Details

  • Title Where the Suckers Moon: The Life and Death of an Advertising Campaign
  • Author Randall Rothenberg
  • Binding Paperback
  • Edition [ Edition: Repri
  • Pages 496
  • Volumes 1
  • Language ENG
  • Publisher Vintage, New York, New York, U.S.A.
  • Date October 31, 1995
  • ISBN 9780679740421 / 0679740422
  • Weight 0.82 lbs (0.37 kg)
  • Dimensions 7.88 x 5.42 x 1.13 in (20.02 x 13.77 x 2.87 cm)
  • Library of Congress subjects Advertising - United States, Advertising campaigns - United States
  • Dewey Decimal Code 659.1

Media reviews

Citations

  • Publishers Weekly, 10/09/1995, Page 0

About the author

RANDALL ROTHENBERG is the author of The Neoliberals: Creating the New American Politics. At The New York Times, Rothenberg was the science, politics, and food editor of the Sunday magazine until he left in 1991. Previously, he was a contributing editor at Esquire and wrote extensively for other national magazines. During the writing of this book, he served as a residential Fellow at the Freedom Forum Media Studies Center at Columbia University. He lives with his wife in New York City.
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Where the Suckers Moon : The Life and Death of an Advertising Campaign
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Where the Suckers Moon : The Life and Death of an Advertising Campaign

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Where the Suckers Moon: The Life and Death of an Advertising Campaign
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Where the Suckers Moon: The Life and Death of an Advertising Campaign

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Where the Suckers Moon : The Life and Death of an Advertising Campaign
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Where the Suckers Moon : The Life and Death of an Advertising Campaign

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Where the Suckers Moon : The Life and Death of an Advertising Campaign
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Where the Suckers Moon : The Life and Death of an Advertising Campaign

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Where the Suckers Moon: The Life and Death of an Advertising Campaign

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Where the Suckers Moon: The Life and Death of an Advertising Campaign

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Where the Suckers Moon: The Life and Death of an Advertising Campaign
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Where the Suckers Moon: The Life and Death of an Advertising Campaign

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Where the Suckers Moon: The Life and Death of an Advertising Campaign
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Where the Suckers Moon: The Life and Death of an Advertising Campaign

by Rothenberg, Randall

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