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Rowman & Littlefield Publishers. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys Paperback - 2007
by Marcel Danesi
From the publisher
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- Title Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
- Author Marcel Danesi
- Binding Paperback
- Pages 220
- Volumes 1
- Language ENG
- Publisher Rowman & Littlefield Publishers
- Date 2007-09-21
- Features Bibliography, Index, Table of Contents
- ISBN 9780742555457 / 0742555453
- Weight 0.88 lbs (0.40 kg)
- Dimensions 8.94 x 6.89 x 0.54 in (22.71 x 17.50 x 1.37 cm)
- Library of Congress subjects Signs and symbols, Advertising
- Library of Congress Catalog Number 2007016167
- Dewey Decimal Code 658.800
Media reviews
Citations
- Reference and Research Bk News, 02/01/2008, Page 122
About the author
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
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- Used - Good
- ISBN 10 / ISBN 13
- 9780742555457 / 0742555453
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
by Danesi, Marcel
- Used
- Very Good
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GORING BY SEA, West Sussex, United Kingdom
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Paperback. Very Good.
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Stock Photo: Cover May Be Different
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
by Danesi, Marcel
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780742555457 / 0742555453
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Mishawaka, Indiana, United States
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Rowman & Littlefield Publishers, Incorporated. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
by Danesi, Marcel
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780742555457 / 0742555453
- Quantity Available
- 1
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Mishawaka, Indiana, United States
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NZ$14.62FREE shipping to USA
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Rowman & Littlefield Publishers, Incorporated. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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NZ$14.62
FREE shipping to USA
Stock Photo: Cover May Be Different
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
by Danesi, Marcel
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780742555457 / 0742555453
- Quantity Available
- 1
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Mishawaka, Indiana, United States
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NZ$18.02FREE shipping to USA
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Description:
Rowman & Littlefield Publishers, Incorporated. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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NZ$18.02
FREE shipping to USA
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
by Danesi
- Used
- Paperback
- Condition
- Used - Very Good Condition
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780742555457 / 0742555453
- Quantity Available
- 1
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Burgin, Kentucky, United States
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NZ$37.46NZ$10.57 shipping to USA
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Rowman and Littlefield, 2007. Softcover. Very Good Condition. Mild shelf wear to cover with book store stickers. Highlighting to text, binding is solid. 211 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Film, Radio & Television; ISBN: 0742555453. ISBN/EAN: 9780742555457. Pictures of this item not already displayed here available upon request. Inventory No: 1561027850. . 9780742555457
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
by Danesi, Marcel
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780742555457 / 0742555453
- Quantity Available
- 777
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Fairfax Station, Virginia, United States
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NZ$61.61NZ$6.64 shipping to USA
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Rowman & Littlefield Publishers, 2007-09-21. Paperback. New.
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NZ$61.61
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Stock Photo: Cover May Be Different
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
by Danesi, Marcel
- Used
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780742555457 / 0742555453
- Quantity Available
- 777
- Seller
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Fairfax Station, Virginia, United States
- Item Price
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NZ$66.40NZ$6.64 shipping to USA
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Rowman & Littlefield Publishers, 2007-09-21. Paperback. Like New.
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
by Marcel Danesi
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780742555457 / 0742555453
- Quantity Available
- 10
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Southport, Merseyside, United Kingdom
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NZ$84.93NZ$20.95 shipping to USA
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Paperback / softback. New. Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.
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Stock Photo: Cover May Be Different
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
by Danesi, Marcel
- Used
- Good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780742555457 / 0742555453
- Quantity Available
- 1
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Newport Coast, California, United States
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NZ$75.17FREE shipping to USA
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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NZ$75.17
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