Planning Special Events Paperback - 2001 - 1st Edition
by James S. Armstrong
First line
AS ANY VETERAN of special events will attest, getting your event off on the right foot is essential to its ultimate success.
From the rear cover
Whether you are new to the nonprofit field or a seasoned veteran, Planning Special Events? written in a practical workbook format? shows how to conduct special fund raising events that will get results. The author also explains how to seamlessly integrate these events into your larger, more comprehensive fund development program. Using the same principles and methods that have proven so successful for other fund raising activities, James S. Armstrong takes you step by step through the four-phase process of managing fund raising events. This down-to-earth guide--part of the Excellence in Fund Raising Workbook Series from The Fund Raising School at Indiana University--will show how to produce events that will raise money cost effectively, expand your support base, and attract attention to your cause. Planning Special Events will give you the information you need to:
- Target the events that are right for your organization
- Analyze your needs and set goals
- Select the best site
- Create a realistic budget
- Set in motion marketing and public relations plans
- Reap the benefits from post-event follow-up activities
- Measure and analyze the results
From the jacket flap
Whether you are new to the nonprofit field or a seasoned veteran, Planning Special Events? written in a practical workbook format? shows how to conduct special fund raising events that will get results. The author also explains how to seamlessly integrate these events into your larger, more comprehensive fund development program. Using the same principles and methods that have proven so successful for other fund raising activities, James S. Armstrong takes you step by step through the four-phase process of managing fund raising events. This down-to-earth guide--part of the Excellence in Fund Raising Workbook Series from The Fund Raising School at Indiana University--will show how to produce events that will raise money cost effectively, expand your support base, and attract attention to your cause. Planning Special Events will give you the information you need to:
- Target the events that are right for your organization
- Analyze your needs and set goals
- Select the best site
- Create a realistic budget
- Set in motion marketing and public relations plans
- Reap the benefits from post-event follow-up activities
- Measure and analyze the results
Details
- Title Planning Special Events
- Author James S. Armstrong
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 208
- Volumes 1
- Language ENG
- Publisher Jossey-Bass
- Date 2001-02-27
- Features Bibliography
- ISBN 9780787952488 / 0787952486
- Weight 1.1 lbs (0.50 kg)
- Dimensions 11.1 x 8.2 x 0.6 in (28.19 x 20.83 x 1.52 cm)
- Library of Congress subjects Special events - Planning, Special events - Management
- Library of Congress Catalog Number 00013119
- Dewey Decimal Code 394.206
Media reviews
Citations
- Reference and Research Bk News, 08/01/2001, Page 71
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Planning Special Events: 3 (J-B Fund Raising School Series)
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