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Race, Politics and the White Media: The Jesse Jackson Campaigns
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Race, Politics and the White Media: The Jesse Jackson Campaigns Hardcover - 1993

by Arnold Gibbons


From the publisher

This book covers the two presidential campaigns of Jesse Jackson. It examines the electoral system and points out, among other things, the structural difficulties which Jackson experienced in marshalling voters, particularly in the south. Gibbons asserts that the electoral system operated against him on several levels: psychological factors that condition minds to think of individuals in terms of race first created an enormous barrier; the active racist position adopted by the media lent disproportionate attention to Jackson; and the patronizing position among the majority of Americans practically annihilated his chances of success. Gibbons describes the 1984 campaign as the beginning of the mission, while in 1988 there was the hope for real change. The fact that Jackson did not succeed the second time is less important than the forces for change he unleashed. The campaign reflected the cultural shaping of the media along lines of race and ethnicity, also indicative of the entire nation's attitudes towards minority representation.

Details

  • Title Race, Politics and the White Media: The Jesse Jackson Campaigns
  • Author Arnold Gibbons
  • Binding Hardcover
  • Pages 162
  • Volumes 1
  • Language ENG
  • Publisher University Press of America
  • Date 1993-08
  • ISBN 9780819189769 / 0819189766
  • Library of Congress Catalog Number 92035836
  • Dewey Decimal Code 324.973

About the author

Arnold Gibbons is Professor of Communications at Hunter College, The City University of New York.
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Race, Politics and the White Media
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Race, Politics and the White Media

by Arnold Gibbons

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by Gibbons, Arnold

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Race, Politics and the White Media
Stock Photo: Cover May Be Different

Race, Politics and the White Media

by Gibbons, Arnold

  • Used
  • Hardcover
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Binding
Hardcover
ISBN 10 / ISBN 13
9780819189769 / 0819189766
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UPA, 1993-08-23. Hardcover. Like New.
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