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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers
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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do about It Paperback - 2009

by Mary Lou Quinlan; Jen Drexler (With); Tracy Chapman (With)


From the publisher

An exploding number of brands depend on female customers for their bottom line. This title looks at why women hold back the information that marketers and businesses need to build successful products. The author gives her expert advice on how to uncover what women really believe and buy.

Details

  • Title What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do about It
  • Author Mary Lou Quinlan; Jen Drexler (With); Tracy Chapman (With)
  • Binding Paperback
  • Pages 170
  • Volumes 1
  • Language ENG
  • Publisher Just Ask a Woman
  • Date 2009-11
  • Illustrated Yes
  • ISBN 9780982393802 / 0982393806
  • Weight 0.57 lbs (0.26 kg)
  • Dimensions 8 x 5.54 x 0.52 in (20.32 x 14.07 x 1.32 cm)
  • Library of Congress subjects Marketing, Consumer behavior
  • Library of Congress Catalog Number 2009932968
  • Dewey Decimal Code 658.800
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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It
Stock Photo: Cover May Be Different

What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It

by Mary Lou Quinlan

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What She's Not Telling You: Why Women Hide the Whole Truth and What Markete rs Can Do About It

What She's Not Telling You: Why Women Hide the Whole Truth and What Markete rs Can Do About It

by Quinlan, Mary Lou

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US: Just Ask a Woman, 2009. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Discover the remarkable Whole Truths that can help you trump your competito rs in today's hard-fought female market. Once you know What She's Not Telli ng You, you will never listen the same way again. Have you ever rejoiced as women raved about your product in research only t o discover months and millions of lost dollars later that they've all chang ed their minds? Ever wonder why even successful fashion retailers misfire w ith women over 40? Or if moms are really as ''squeaky green'' as they claim to be? If women say they're tired of seeing supermodels in ads, do they me an it? (Would you even know it if they didn't?) Get ready to hear the whole truth about the Half Truths that can undermine your best-laid plans with women. For the past decade as partners in the pow erhouse consultancy Just Ask a Woman, Mary Lou… Read More
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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It
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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It

by Mary Lou Quinlan; Jen Drexler; Tracy Chapman

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ISBN 10 / ISBN 13
9780982393802 / 0982393806
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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do about It

What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do about It

by Quinlan, Mary Lou

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ISBN 10 / ISBN 13
9780982393802 / 0982393806
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What She's Not Telling You : Why Women Hide the Whole Truth and What Marketers Can Do About It
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What She's Not Telling You : Why Women Hide the Whole Truth and What Marketers Can Do About It

by Quinlan, Mary Lou

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ISBN 10 / ISBN 13
9780982393802 / 0982393806
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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It
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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It

by Mary Lou Quinlan; Jen Drexler; Tracy Chapman

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  • Paperback
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ISBN 10 / ISBN 13
9780982393802 / 0982393806
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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It
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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It

by Mary Lou Quinlan; Jen Drexler; Tracy Chapman

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ISBN 10 / ISBN 13
9780982393802 / 0982393806
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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It
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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It

by Mary Lou Quinlan, Jen Drexler, Tracy Chapman

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ISBN 10 / ISBN 13
9780982393802 / 0982393806
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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It
Stock Photo: Cover May Be Different

What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It

by Mary Lou Quinlan, Jen Drexler, Tracy Chapman

  • Used
  • Paperback
Condition
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Binding
Paperback
ISBN 10 / ISBN 13
9780982393802 / 0982393806
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Just Ask a Woman, 2009-11-01. Paperback. Used:Good.
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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It
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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It

by Mary Lou Quinlan; Jen Drexler; Tracy Chapman

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Paperback
ISBN 10 / ISBN 13
9780982393802 / 0982393806
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