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Mass Media Research: An Introduction
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Mass Media Research: An Introduction Paperback - 2013

by Roger D. Wimmer; Joseph R. Dominick


From the publisher

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.

Details

  • Title Mass Media Research: An Introduction
  • Author Roger D. Wimmer; Joseph R. Dominick
  • Binding Paperback
  • Edition [ Edition: Tenth
  • Pages 496
  • Volumes 1
  • Language ENG
  • Publisher Cengage Learning
  • Date 2013-01
  • Illustrated Yes
  • Features Bibliography, Glossary, Illustrated, Index, Table of Contents, Textbook
  • ISBN 9781133307334 / 1133307337
  • Weight 1.7 lbs (0.77 kg)
  • Dimensions 9.1 x 7.2 x 0.8 in (23.11 x 18.29 x 2.03 cm)
  • Library of Congress subjects Mass media - Research
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