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Sales Force Design for Strategic Advantage
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Sales Force Design for Strategic Advantage Hardcover - 2004

by A. Zoltners; P. Sinha; S. Lorimer


From the publisher

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

Details

  • Title Sales Force Design for Strategic Advantage
  • Author A. Zoltners; P. Sinha; S. Lorimer
  • Binding Hardcover
  • Edition 1st edition
  • Pages 380
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan, London, UK
  • Date 2004-06-25
  • Illustrated Yes
  • ISBN 9781403903051 / 1403903050
  • Weight 1.61 lbs (0.73 kg)
  • Dimensions 9.52 x 6.34 x 1.05 in (24.18 x 16.10 x 2.67 cm)
  • Library of Congress Catalog Number 2004042104
  • Dewey Decimal Code 658.810

About the author

ANDRIS ZOLTNERS is Professor of Marketing at the Kellogg Graduate School of Management at Northwestern University. He is the Academic Director of three Kellogg Executive Programs and the author of a number of successful books on marketing and sales force performance. PRABHAKANT SINHA is Managing Director of ZS Associates, USA. SALLY LORIMER is a Business Writer, USA.
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Sales Force Design For Strategic Advantage
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Sales Force Design For Strategic Advantage

by Zoltners, Andris A.

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Sales Force Design for Strategic Advantage
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Sales Force Design for Strategic Advantage

by Prabhakant Sinha; Adris A. Zoltners; Andris A. Zoltners; Andris Zoltners; Sally E. Lorimer

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Sales Force Design for Strategic Advantage

Sales Force Design for Strategic Advantage

by Prabhakant Sinha; Adris A. Zoltners; Andris A. Zoltners; Sally E. Lorimer; Andris Zoltners

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Sales Force Design for Strategic Advantage

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Sales Force Design for Strategic Advantage

Sales Force Design for Strategic Advantage

by Zoltners, A.; Sinha, P.; Lorimer, S.

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Sales Force Design for Strategic Advantage

Sales Force Design for Strategic Advantage

by Zoltners, A.; Sinha, P.; Lorimer, S.

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Sales Force Design for Strategic Advantage
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Sales Force Design for Strategic Advantage

by Zoltners, Andris, Zoltners, Adris A., Zoltners, Andris A., Sinha, Prabhakant, Lorimer, Sally E

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Sales Force Design for Strategic Advantage
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Sales Force Design for Strategic Advantage

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Sales Force Design for Strategic Advantage
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Sales Force Design for Strategic Advantage

by Zoltners, Andris, Zoltners, Adris A., Zoltners, Andris A., Sinha, Prabhakant, Lorimer, Sally E

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Sales Force Design For Strategic Advantage
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Sales Force Design For Strategic Advantage

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