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Key Concepts in Marketing
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Key Concepts in Marketing Paperback - 2004

by Jonathan Sutherland


From the publisher

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.

Details

  • Title Key Concepts in Marketing
  • Author Jonathan Sutherland
  • Binding Paperback
  • Edition First Edition
  • Pages 310
  • Volumes 1
  • Language ENG
  • Publisher Bloomsbury Publishing PLC, Houndmills, Basingstoke, Hampshire
  • Date 2004
  • ISBN 9781403915276 / 140391527X
  • Weight 0.88 lbs (0.40 kg)
  • Dimensions 8.48 x 5.64 x 0.68 in (21.54 x 14.33 x 1.73 cm)
  • Library of Congress Catalog Number 2003070285
  • Dewey Decimal Code 658.003

About the author

JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.
JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.

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Key Concepts in Marketing

Key Concepts in Marketing

by Sutherland, Jonathan

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Key Concepts in Marketing
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Key Concepts in Marketing

by Sutherland, J. and Canwell, D.

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Palgrave, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781403915276
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Palgrave Key Concepts: Key Concepts in Marketing
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Palgrave Key Concepts: Key Concepts in Marketing

by Sutherland, Jonathan

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ISBN 10 / ISBN 13
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Palgrave Macmillan, 2013. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781403915276
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Palgrave Key Concepts: Key Concepts in Marketing
Stock Photo: Cover May Be Different

Palgrave Key Concepts: Key Concepts in Marketing

by Sutherland, Jonathan

  • Used
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Binding
Paperback
ISBN 10 / ISBN 13
9781403915276 / 140391527x
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Description:
Palgrave Macmillan, 2013. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781403915276
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NZ$5.32
NZ$27.15 shipping to USA
Palgrave Key Concepts: Key Concepts in Marketing
Stock Photo: Cover May Be Different

Palgrave Key Concepts: Key Concepts in Marketing

by Sutherland, Jonathan

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Paperback
ISBN 10 / ISBN 13
9781403915276 / 140391527x
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Palgrave Macmillan, 2013. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781403915276
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Key Concepts in Marketing (Palgrave Key Concepts)
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Key Concepts in Marketing (Palgrave Key Concepts)

by Sutherland, Jonathan

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Key Concepts in Marketing (Palgrave Key Concepts)
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Key Concepts in Marketing (Palgrave Key Concepts)

by Jonathan Sutherland and Diane Canwell

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Key Concepts in Marketing
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Key Concepts in Marketing

by Sutherland, Jonathan

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Key Concepts in Marketing
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Key Concepts in Marketing

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Key Concepts In Marketing (Pb 2004)
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