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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications Paperback - 2011 - 2nd Edition
by Margaret A. Morrison; Eric E. Haley; Kim B. Sheehan
Details
- Title Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
- Author Margaret A. Morrison; Eric E. Haley; Kim B. Sheehan
- Binding Paperback
- Edition number 2nd
- Edition 2
- Pages 240
- Volumes 1
- Language ENG
- Publisher Sage Publications, Inc
- Date 2011-10-31
- Features Bibliography, Index, Table of Contents
- ISBN 9781412987240 / 1412987245
- Weight 0.66 lbs (0.30 kg)
- Dimensions 8.9 x 6 x 0.7 in (22.61 x 15.24 x 1.78 cm)
- Library of Congress subjects Qualitative research, Advertising - Research
- Library of Congress Catalog Number 2011024469
- Dewey Decimal Code 659.107
Media reviews
Citations
- Choice, 05/01/2012, Page 0
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Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
by Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
by Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
by Margaret A. Morrison
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
by Margaret A. Morrison
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Paperback / softback. New. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
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Paperback / softback. New. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.
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Using Qualitative Research in Advertising
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Sage Publications , pp. xv + 218 . Papeback. New.
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