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Contagious: Why Things Catch on Paperback - 2016
by Jonah Berger
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Details
- Title Contagious: Why Things Catch on
- Author Jonah Berger
- Binding Paperback
- Edition Reprint
- Pages 256
- Volumes 1
- Language ENG
- Publisher Simon & Schuster, NYC
- Date 2016-05-03
- Features Bibliography, Index
- ISBN 9781451686586 / 1451686587
- Weight 0.5 lbs (0.23 kg)
- Dimensions 8.3 x 5.4 x 0.7 in (21.08 x 13.72 x 1.78 cm)
- Library of Congress subjects Consumer behavior, New products
- Dewey Decimal Code 658.834
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Contagious: Why Things Catch On
by Berger, Jonah
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Simon & Schuster, 2016. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Contagious: Why Things Catch on
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Contagious : Why Things Catch On
by Jonah Berger
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Simon & Schuster, 2016. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.
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Contagious: Why Things Catch on
by Berger, Jonah
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Contagious: Why Things Catch on
by Berger, Jonah
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Simon & Schuster, 2016. Paperback. Acceptable. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Contagious : Why Things Catch On
by Berger, Jonah
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Contagious : Why Things Catch On
by Berger, Jonah
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- 9781451686586 / 1451686587
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