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E-Retailing Challenges and Opportunities in the Global Marketplace
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E-Retailing Challenges and Opportunities in the Global Marketplace Hardcover - 2016

by Shailja Dixit (Editor); Amit Kumar Sinha (Editor)


From the publisher

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Details

  • Title E-Retailing Challenges and Opportunities in the Global Marketplace
  • Author Shailja Dixit (Editor); Amit Kumar Sinha (Editor)
  • Binding Hardcover
  • Pages 386
  • Volumes 1
  • Language ENG
  • Publisher Business Science Reference
  • Date 2016-02-26
  • Features Bibliography, Index
  • ISBN 9781466699212 / 1466699213
  • Weight 2.6 lbs (1.18 kg)
  • Dimensions 11 x 8.5 x 0.88 in (27.94 x 21.59 x 2.24 cm)
  • Library of Congress subjects Electronic commerce, International trade
  • Library of Congress Catalog Number 2016002537
  • Dewey Decimal Code 658.872
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E-Retailing Challenges and Opportunities in the Global Marketplace
Stock Photo: Cover May Be Different

E-Retailing Challenges and Opportunities in the Global Marketplace

by Shailja Dixit

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Hardcover
ISBN 10 / ISBN 13
9781466699212 / 1466699213
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Item Price
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NZ$16.97 shipping to USA

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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The E-Retailing Challenges and Opportunities in the Global Marketplace.
Item Price
NZ$503.69
NZ$16.97 shipping to USA