Skip to content

Ask the Man Who Owns One: An Illustrated History of Packard Advertising
Stock Photo: Cover May Be Different

Ask the Man Who Owns One: An Illustrated History of Packard Advertising Paperback - 2016

by Arthur W. Einstein


From the publisher

A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.

Details

  • Title Ask the Man Who Owns One: An Illustrated History of Packard Advertising
  • Author Arthur W. Einstein
  • Binding Paperback
  • Pages 282
  • Volumes 1
  • Language ENG
  • Publisher McFarland & Company
  • Date 2016-01
  • Illustrated Yes
  • ISBN 9781476667911 / 1476667918
  • Weight 1.15 lbs (0.52 kg)
  • Dimensions 10.2 x 6.9 x 0.6 in (25.91 x 17.53 x 1.52 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress Catalog Number 2010024734
  • Dewey Decimal Code 659.196

About the author

An auto enthusiast and advertising executive, Arthur W. Einstein, Jr., lives in Stuart, Florida.
Back to Top

More Copies for Sale

Ask the Man Who Owns One": An Illustrated History of Packard Arthur Einstein Jr
More Photos

Ask the Man Who Owns One": An Illustrated History of Packard Arthur Einstein Jr

by Einstein Jr., Arthur W

  • Used
  • very good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9781476667911 / 1476667918
Quantity Available
1
Seller
Ardmore, Pennsylvania, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$53.04
NZ$8.43 shipping to USA

Show Details

Description:
McFarland & Company, 2016-09-20. paperback. Very Good. 7x0x10. Very good condition. Clean text without highlighting or underlining. Tight spine. Light wear to the exterior.
Item Price
NZ$53.04
NZ$8.43 shipping to USA
Ask the Man Who Owns One": An Illustrated History of Packard Advertising
Stock Photo: Cover May Be Different

Ask the Man Who Owns One": An Illustrated History of Packard Advertising

by Einstein Jr., Arthur W

  • Used
  • very good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9781476667911 / 1476667918
Quantity Available
1
Seller
Broken Arrow, Oklahoma, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$54.44
NZ$8.49 shipping to USA

Show Details

Description:
McFarland & Company, 2016. Soft cover. Very Good. 112x9x160. Book has minor wear. Clean and unmarked inside. ***PROMPT, PROFESSIONAL SERVICE!***
Item Price
NZ$54.44
NZ$8.49 shipping to USA
Ask the Man Who Owns One: An Illustrated History of Packard Advertising
Stock Photo: Cover May Be Different

Ask the Man Who Owns One: An Illustrated History of Packard Advertising

by Einstein, Arthur W., Jr.

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9781476667911 / 1476667918
Quantity Available
1
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
NZ$93.63
NZ$21.30 shipping to USA

Show Details

Description:
McFarland Publishing, 2017. Paperback. New. reprint edition. 258 pages. 10.00x7.00x0.75 inches.
Item Price
NZ$93.63
NZ$21.30 shipping to USA
Ask the Man Who Owns One: An Illustrated History of Packard Advertising
Stock Photo: Cover May Be Different

Ask the Man Who Owns One": An Illustrated History of Packard Advertising

by Einstein Jr., Arthur W

  • Used
  • Paperback
Condition
Used: Good
Binding
Paperback
ISBN 10 / ISBN 13
9781476667911 / 1476667918
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$80.45
FREE shipping to USA

Show Details

Description:
McFarland & Company, 2016-09-06. Paperback. Used: Good.
Item Price
NZ$80.45
FREE shipping to USA