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Emotion by Design: Creative Leadership Lessons from a Life at Nike
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Emotion by Design: Creative Leadership Lessons from a Life at Nike Hardcover - 2022

by Greg Hoffman


From the publisher

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike's singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles:

  • Creativity is a Team Sport
  • Dare to be Remembered
  • Leave a Legacy, Not Just a Memory
Over the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman led teams in shaping and expressing Nike's brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people--quite literally emotion by design. With fascinating stories about Nike's most famous campaigns, EMOTION BY DESIGN shares Hoffman's philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.

Details

  • Title Emotion by Design: Creative Leadership Lessons from a Life at Nike
  • Author Greg Hoffman
  • Binding Hardcover
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher Twelve
  • Date 2022-04-05
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781538705599 / 1538705591
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 9.3 x 6.2 x 1.2 in (23.62 x 15.75 x 3.05 cm)
  • Library of Congress subjects Creative ability in business, Leadership
  • Library of Congress Catalog Number 2021047746
  • Dewey Decimal Code 338.768

Media reviews

Citations

  • Library Journal, 12/17/2021, Page 1
  • Publishers Weekly, 01/24/2022, Page 0

About the author

Greg Hoffman is a global brand leader, advisor, speaker, and former NIKE Chief Marketing Officer.
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
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Emotion By Design: Creative Leadership Lessons from a Life at Nike

by Hoffman, Greg

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Emotion By Design: Creative Leadership Lessons from a Life at Nike
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Emotion By Design: Creative Leadership Lessons from a Life at Nike

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Emotion By Design: Creative Leadership Lessons from a Life at Nike
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Emotion By Design: Creative Leadership Lessons from a Life at Nike

by Hoffman, Greg

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Emotion By Design: Creative Leadership Lessons from a Life at Nike

by Hoffman, Greg

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Emotion By Design: Creative Leadership Lessons from a Life at Nike

by Hoffman, Greg

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ISBN 10 / ISBN 13
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by Hoffman, Greg

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Emotion By Design: Creative Leadership Lessons from a Life at Nike
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Emotion By Design: Creative Leadership Lessons from a Life at Nike

by Hoffman, Greg

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ISBN 10 / ISBN 13
9781538705599 / 1538705591
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
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Emotion By Design: Creative Leadership Lessons from a Life at Nike

by Hoffman, Greg

  • Used
Condition
UsedVeryGood
ISBN 10 / ISBN 13
9781538705599 / 1538705591
Quantity Available
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Bensalem, Pennsylvania, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Description:
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