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Fashion Forecasting: Research, Analysis, and Presentation
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Fashion Forecasting: Research, Analysis, and Presentation Paperback - 2000

by Evelyn L. Brannon


From the publisher

An all-new textbook for fashion professionals interested in improving forecasting abilities. This unique book combines the theories of fashion changes with the process of organizing and analyzing the information and synthesizing the data into actionable forecasts. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organization, analysis, interpretation, and presentation. By observing forecasting practices throughout the textile and apparel industry, Brannon looks at the complete process, including how forecasters sort hype from directional signals, at short-term tactical decisions and long-term strategic planning, and at the executive information systems for presenting and implementing the forecast. Recognizing that students are executives in training, the author provides the reader with the opportunity to rehearse these practices through case studies and forecasting activities.

Details

  • Title Fashion Forecasting: Research, Analysis, and Presentation
  • Author Evelyn L. Brannon
  • Binding Paperback
  • Edition 1st Printing
  • Publisher Fairchild Books, New York, New York, U.S.A.
  • Date 2000-03
  • ISBN 9781563672064
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Fashion Forecasting
Stock Photo: Cover May Be Different

Fashion Forecasting

by Evelyn L. Brannon

  • Used
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  • Paperback
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Used - Good
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Paperback
ISBN 10 / ISBN 13
9781563672064 / 1563672065
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Fairchild Books, 2000. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
NZ$20.39
FREE shipping to USA
Fashion Forecasting: Research, Analysis, and Presentation
Stock Photo: Cover May Be Different

Fashion Forecasting: Research, Analysis, and Presentation

by Evelyn L. Brannon

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9781563672064 / 1563672065
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$26.50
FREE shipping to USA

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Description:
Fairchild Books & Visuals, 2000-03. Paperback. Good.
Item Price
NZ$26.50
FREE shipping to USA
Fashion Forecasting: Research, Analysis, and Presentation
Stock Photo: Cover May Be Different

Fashion Forecasting: Research, Analysis, and Presentation

by Evelyn L. Brannon

  • Used
  • Paperback
Condition
Used:Good
Binding
Paperback
ISBN 10 / ISBN 13
9781563672064 / 1563672065
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$75.19
FREE shipping to USA

Show Details

Description:
Fairchild Books, 2000-03-01. Paperback. Used:Good.
Item Price
NZ$75.19
FREE shipping to USA