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Wine Marketing & Sales, Second Edition: Success Strategies for a Saturated
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Wine Marketing & Sales, Second Edition: Success Strategies for a Saturated Market Paperback - 2016

by Janeen Olsen; Liz Thach; Paul Wagner


Details

  • Title Wine Marketing & Sales, Second Edition: Success Strategies for a Saturated Market
  • Author Janeen Olsen; Liz Thach; Paul Wagner
  • Binding Paperback
  • Edition 2nd Revised edit
  • Pages 400
  • Volumes 1
  • Language ENG
  • Publisher Wine Appreciation Guild
  • Date 2016-02
  • ISBN 9781935879510 / 1935879510
  • Weight 1.94 lbs (0.88 kg)
  • Dimensions 10 x 7 x 1.06 in (25.40 x 17.78 x 2.69 cm)

About the author

Paul Wagner is an instructor for Napa Valley College and the Culinary Institute of America. Paul formed Balzac Communications & Marketing in 1991. Paul is a regular columnist for Vineyard & Winery Management magazine and contributes to Allexperts.com. He lives in Napa, California. Janeen Olsen is a Professor of Marketing at Sonoma State University. Her research on wine consumption, direct to consumer marketing and tasting room service has been published extensively in international business journals, and she lectures on those topics regularly. Janeen lives in Vallejo, California. Liz Thach (pronounced "tosh") is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches in both the undergraduate and Wine MBA programs. Liz has published over 90 articles and 4 wine books, including Wine: A Global Business. Liz lives on Sonoma Mountain.
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Wine Marketing & Sales, Second edition
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Wine Marketing & Sales, Second edition

by Olsen, Janeen; Thach PhD, Liz; Wagner, Paul

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Wine Marketing and Sales, Second Edition : Success Strategies for a Saturated Market
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Wine Marketing and Sales, Second Edition : Success Strategies for a Saturated Market

by Thach, Liz, Olsen, Janeen, Wagner, Paul

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Wine Marketing & Sales, Second edition

Wine Marketing & Sales, Second edition

by Janeen; Thach PhD, Liz; Wagner, Paul Olsen

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Wine Marketing & Sales, Second edition
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Wine Marketing & Sales: Success Strategies for a Saturated Market
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Wine Marketing & Sales: Success Strategies for a Saturated Market

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