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B2B Brand Management Hardcover - 2006
by Philip Kotler; I. Michi (Other); Waldemar Pfoertsch
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- Title B2B Brand Management
- Author Philip Kotler; I. Michi (Other); Waldemar Pfoertsch
- Binding Hardcover
- Edition INTERNATIONAL ED
- Pages 357
- Volumes 1
- Language ENG
- Publisher Springer, Berlin, Germany
- Date 2006-08-17
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9783540253600 / 3540253602
- Weight 1.51 lbs (0.68 kg)
- Dimensions 9.42 x 6.34 x 1.06 in (23.93 x 16.10 x 2.69 cm)
- Dewey Decimal Code 658.827
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B2B Brand Management
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B2B Brand Management
by Kotler, Philip, Pfoertsch, Waldemar
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B2B Brand Management
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B2B Brand Management
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B2B Brand Management
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B2B Brand Management
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B2B Brand Management
by Kotler, Philip; Pfoertsch, Waldemar
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B2B Brand Management
by Kotler, Philip; Pfoertsch, Waldemar
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B2B Brand Management
by Kotler, Philip
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- 2006
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