BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants

Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants

Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to
Stock photo: cover may vary

Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants Hardback - 2021

by Drew Boyd

Add to wish list
  • New
New

Description

new.
Ask the seller a question Add to wish list
NZ$392.43
NZ$7.05 Delivery within USA
Standard delivery: 2 to 14 days
More delivery options
Ships from GreatBookPrices (Maryland, United States)
The BIBLIO Guarantee

Details

  • Title Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants
  • Author Drew Boyd
  • Binding Hardback
  • Condition New
  • Pages 216
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Publication date 2021-01-26
  • Features Bibliography, Index, Maps
  • Bookseller's Inventory # 42422513-n
  • ISBN 9781789666113 / 1789666112
  • Weight 1.25 lbs (0.57 kg)
  • Dimensions 9.4 x 6.1 x 0.9 in (23.88 x 15.49 x 2.29 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Organizational change, Branding (Marketing)
  • Library of Congress Catalogue Number 2020041925
  • Dewey Decimal Code 658.575
  • Quantity available 5

About GreatBookPrices Maryland, United States

Biblio member since 2024

Since 1991, we have worked every day to serve our customers with state-of-the-art technology and world class service. We are dedicated to providing customers around the world with the widest selection of books, DVDs, and CDs at the absolute lowest price.

Terms of Sale: 30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

Browse books from GreatBookPrices

Reader reviews for Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants

Write a review for this book

There are no reviews for this book yet. Be the first to write a review!

Your review will be anonymous unless you login or create an account first.

Overall rating
Remember: You’re rating the book as a work, not the seller or the condition of the specific copy you purchased!

Important Terms and Guidelines

  • Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
  • Reviews must be at least 140 characters in length.
  • Please do not reveal critical plot elements.
  • This is not a help line. Contact customer support if you need help.
Your review must not include:
  • Obscenities, discriminatory language, or other insulting language not suitable for public domain
  • Advertisements, “spam” content, or references to other products, offers or websites.
  • Email addresses, URLs, phone numbers, physical addresses or other contact information.
  • Overly critical comments about other reviews or reviewers
  • Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
  • Availability, price, or alternative ordering/shipping information

From the publisher

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers.

Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status.

Adding Prestige to Your Portfolio describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey.

Illustrated with examples from industries as diverse as healthcare and industrial equipment, Adding Prestige to Your Portfolio shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions.

About the author

Drew Boyd is Associate Professor of Marketing and Innovation at the University of Cincinnati in Mason, Ohio. He trains, consults and speaks on the topics of innovation, persuasion and marketing strategy at Macy's, Toyota and Procter & Gamble. He spent 17 years at Johnson & Johnson in marketing, mergers and acquisitions, and international development, where he also earned his first of five patents for medical devices. His work has been featured in business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business.

Please wait a moment while we load the requested page.

tracking-