Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time
by Haig, Matt
- Used
- Condition
- Used - Very Good
- ISBN 10
- 074946299X
- ISBN 13
- 9780749462994
- Seller
-
Dunfermline, Fife, United Kingdom
Payment Methods Accepted
About This Item
Synopsis
This is the first examination of the world's top 100 spectacular brand disasters. It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of "lessons learnt", so providing "how not to" advice.
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Details
- Bookseller
- Better World Books Ltd (GB)
- Bookseller's Inventory #
- 14171426-6
- Title
- Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time
- Author
- Haig, Matt
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 074946299X
- ISBN 13
- 9780749462994
- Publisher
- Kogan Page, Limited
- Place of Publication
- New Delhi
- This edition first published
- 2011