The Bullseye Principle

Pan Macmillan, Australia, 2006. First Edition. Trade Paperback. As New. Trade Paperback. 271 pages. *** PUBLISHING DETAILS: Pan Macmillan, Australia, 2006. First Edition. *** CONDITION: This book is in as new condition. More specifically: Covers have no creasing or wear. Spine is uncreased. . Pages are clean and unmarked and in excellent condition. This book is an unread copy. *** ABOUT THIS BOOK: "To get where you want to go you need to decide what it is you want. Then develop a strategy to get it, by setting realistic goals, stretching limits, learning from mistakes, solving problems, never losing sight of your target, and having the discipline to hit it." Aiming to be good, be better, be the best. This is the Bullseye Principle. Barry Bull's experience in building a successful family business is vast. In this book the "Music Man" shares it all. He explains the key role that marketing plays in small business and how to aspire to change, establish a market niche and to coexist with the corporate culture of big business. From a young age rock 'n' roll music became the soundtrack of Barry's life. How he transformed this passion into a business that touched everyone around him will inspire other smaller businesses to appreciate that you don't have to be the biggest to be the best. *** Quantity Available: 10. Category: Business, Finance & Marketing; ISBN/EAN: 9781405037174. Inventory No: 09010175.. 9781405037174