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CauseWired: Plugging In, Getting Involved, Changing the World

CauseWired: Plugging In, Getting Involved, Changing the World

CauseWired: Plugging In, Getting Involved, Changing the World
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CauseWired: Plugging In, Getting Involved, Changing the World Hardback - 2008

by Watson, Tom

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Description

John Wiley & Sons, 14/11/2008 00:00:01. hardcover. Very Good. 2.5381 23.0964 15.9898. CauseWired explores how the rise of social media and online networks has transformed activism, philanthropy and grassroots organising. Tom Watson charts the shift from traditional fundraising to digital-first movements, showing how individuals and communities can mobilise quickly, amplify causes and drive real-world change. Blending case studies with practical insight, the book highlights the tools, strategies and stories behind a new era of connected social action. A timely, engaging read for anyone interested in digital activism, nonprofit innovation and the power of online communities.\r\n\r\n
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Details

  • Title CauseWired: Plugging In, Getting Involved, Changing the World
  • Author Watson, Tom
  • Binding Hardback
  • Edition [ Edition: First
  • Condition Used - Very good
  • Pages 237
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, Hoboken, NJ
  • Publication date 14/11/2008 00:00:01
  • Bookseller's Inventory # mon0001643562
  • ISBN 9780470375044 / 0470375043
  • Weight 1 lbs (0.45 kg)
  • Dimensions 9.1 x 6.2 x 1 in (23.11 x 15.75 x 2.54 cm)
  • Size 2.5381 23.0964 15.9898
  • Category Business / Economics / Finance
  • Library of Congress subjects Online social networks, Information technology - Social aspects
  • Dewey Decimal Code 303.483
  • Quantity available 1

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Reader reviews for CauseWired: Plugging In, Getting Involved, Changing the World

From the publisher

Now in paperback, an eye-opening guide to the massive societal impact of online social networks

For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.

  • Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks
  • Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes

From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.

About the author

Tom Watson is a journalist, media critic, entrepreneur, and blogger with a twenty-five year professional career that includes the cofounding of two companies and several popular online publications, bylines in more thana dozen major newspapers and magazines, and a history of innovation in media technology and online communities.
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