Stock Photo: Cover May Be Different
Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer.
by Hidalgo, Carlos
- Used
- Hardcover
- first
- Condition
- See description
- ISBN 10
- 1137526785
- ISBN 13
- 9781137526786
- Seller
-
Annandale, New South Wales, Australia
Payment Methods Accepted
About This Item
New York: Palgrave Macmillan, 2015. 1st stated ed.. Hardback octavo, dustjacket, very good condition (in very good dustjacket), minor edgewear jacket (tiny crease top spine), pages faintly toned. 204 pp. A guidebook for companies that want to transform, but unsure of how to go about it. Provides a prescriptive roadmap that organizations can follow to ensure that the changes that are made become part of the DNA of their organization to ensure that true transformation takes place - by doing things differently instead of doing different things.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Bookhome Sydney (AU)
- Bookseller's Inventory #
- 30169
- Title
- Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer.
- Author
- Hidalgo, Carlos
- Book Condition
- Used
- Edition
- 1st stated ed.
- Binding
- Hardcover
- ISBN 10
- 1137526785
- ISBN 13
- 9781137526786
- Publisher
- Palgrave Macmillan
- Place of Publication
- New York
- Date Published
- 2015
- Keywords
- business, marketing
- Bookseller catalogs
- BUSINESS & COMMERCE;
Terms of Sale
Bookhome Sydney
Parcels posted within Australia by Australia Post. Overseas parcels from Australia posted by Air Mail with full tracking (about 10 to 30 days delivery, but delays in post possible). Expertly wrapped. Genuine guarantee. We request extra postage for heavy books.
About the Seller
Bookhome Sydney
Biblio member since 2004
Annandale, New South Wales
About Bookhome Sydney
Friendly family-owned internet bookshop located in Sydney's inner west. Selling books since 1998 (online since 2000). A broad range of quality secondhand and antiquarian books, particularly Australian history and society (Australiana), psychology, health, animals/pets, environment, science, religion, books for children. Mostly nonfiction.
Glossary
Some terminology that may be used in this description includes: