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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer.

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer.

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern
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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer.

by Hidalgo, Carlos

  • Used
  • Hardcover
  • first
Condition
See description
ISBN 10
1137526785
ISBN 13
9781137526786
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Annandale, New South Wales, Australia
Item Price
NZ$33.38
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About This Item

New York: Palgrave Macmillan, 2015. 1st stated ed.. Hardback octavo, dustjacket, very good condition (in very good dustjacket), minor edgewear jacket (tiny crease top spine), pages faintly toned. 204 pp. A guidebook for companies that want to transform, but unsure of how to go about it. Provides a prescriptive roadmap that organizations can follow to ensure that the changes that are made become part of the DNA of their organization to ensure that true transformation takes place - by doing things differently instead of doing different things.

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Details

Bookseller
Bookhome Sydney AU (AU)
Bookseller's Inventory #
30169
Title
Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer.
Author
Hidalgo, Carlos
Book Condition
Used
Edition
1st stated ed.
Binding
Hardcover
ISBN 10
1137526785
ISBN 13
9781137526786
Publisher
Palgrave Macmillan
Place of Publication
New York
Date Published
2015
Keywords
business, marketing
Bookseller catalogs
BUSINESS & COMMERCE;

Terms of Sale

Bookhome Sydney

Parcels posted within Australia by Australia Post. Overseas parcels from Australia posted by Air Mail with full tracking (about 10 to 30 days delivery, but delays in post possible). Expertly wrapped. Genuine guarantee. We request extra postage for heavy books.

About the Seller

Bookhome Sydney

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2004
Annandale, New South Wales

About Bookhome Sydney

Friendly family-owned internet bookshop located in Sydney's inner west. Selling books since 1998 (online since 2000). A broad range of quality secondhand and antiquarian books, particularly Australian history and society (Australiana), psychology, health, animals/pets, environment, science, religion, books for children. Mostly nonfiction.

Glossary

Some terminology that may be used in this description includes:

Octavo
Another of the terms referring to page or book size, octavo refers to a standard printer's sheet folded four times, producing...
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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