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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer Hardcover - 2015 - 2015th Edition

by Carlos Hidalgo


From the publisher

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

Details

  • Title Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
  • Author Carlos Hidalgo
  • Binding Hardcover
  • Edition number 2015th
  • Edition 2015
  • Pages 204
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2015
  • Illustrated Yes
  • ISBN 9781137526786 / 1137526785
  • Weight 1 lbs (0.45 kg)
  • Dimensions 9.3 x 6 x 0.7 in (23.62 x 15.24 x 1.78 cm)
  • Library of Congress subjects Organizational change, Industrial marketing
  • Library of Congress Catalog Number 2015015620
  • Dewey Decimal Code 658.804

About the author

Carlos Hidalgo is the CEO and Principal at ANNUITAS, Inc., a leading Demand Generation and Change Management Firm. In his role, Hidalgo works with CMOs and marketing leaders in an effort to transform their demand generation discipline and ensure there is alignment throughout the people, process, content and technology i.e. Demand ProcessSM. Many Fortune 500 companies across multiple business sectors have relied on Carlos and his team at ANNUITAS to shape and guide their Demand Generation transformation. Carlos has over 20 years' experience as both a practitioner and consultant in B2B marketing and is a recognized thought leader in the marketing industry. As an international speaker and avid blogger, he is often sought after for his opinion on trends and happenings in the B2B marketing industry.
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Driving Demand : Transforming B2B Marketing to Meet the Needs of the Modern Buyer

by Carlos Hidalgo

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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

by Hidalgo, Carlos

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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer.

by Hidalgo, Carlos.

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New York: Palgrave Macmillan, 2015. 1st stated ed.. Hardback octavo, dustjacket, very good condition (in very good dustjacket), minor edgewear jacket (tiny crease top spine), pages faintly toned. 204 pp. A guidebook for companies that want to transform, but unsure of how to go about it. Provides a prescriptive roadmap that organizations can follow to ensure that the changes that are made become part of the DNA of their organization to ensure that true transformation takes place - by doing things differently instead of doing different things.
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by Carlos Hidalgo

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Hardback. New. Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

by Hidalgo, Carlos

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1st ed. 2015
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ISBN 10 / ISBN 13
9781137526786 / 1137526785
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