BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Evaluating Public Relations: A Guide to Planning, Research and Measurement

Evaluating Public Relations: A Guide to Planning, Research and Measurement

Evaluating Public Relations: A Guide to Planning, Research and Measurement
Stock photo: cover may vary

Evaluating Public Relations: A Guide to Planning, Research and Measurement Paperback - 2014

by Watson, T. and Noble, P

Add to wish list
  • Used
  • Paperback
Used: See the description

Description

Kogan Page, 2014. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749468897
Ask the seller a question Add to wish list
NZ$30.04
NZ$32.42 Delivery to USA
Standard delivery: 7 to 20 days
More delivery options
Ships from Anybook.com (Lincolnshire, United Kingdom)
The BIBLIO Guarantee

Details

  • Title Evaluating Public Relations: A Guide to Planning, Research and Measurement
  • Author Watson, T. and Noble, P
  • Binding Paperback
  • Edition Paperback
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Publication date 2014
  • Bookseller's Inventory # 9713471
  • ISBN 9780749468897 / 0749468890
  • Weight 0.65 lbs (0.29 kg)
  • Dimensions 9.1 x 6.1 x 0.6 in (23.11 x 15.49 x 1.52 cm)
  • Category Business / Economics / Finance

About Anybook.com Lincolnshire, United Kingdom

Biblio member since 2004

Established in 1998 Anybook.com. has sold millions of scholastic books to university libraries, academics, students and reflective bibliophiles throughout the world. As the majority of our books are ex-library they are well bound, in good, clean condition and ideally suited for study and research. Our books cover a huge range of academic disciplines from Mathematics, Science and Philosophy to Art and Literature as well as many works in other European languages.

Terms of Sale:

Based in central Lincoln, Anybook.com. sells exclusively online. We specialise in academic works. All our books are in good condition or better, unless otherwise described. All the books we have on sale are to hand in our warehouses in Lincoln. Photographs and additional information on request. Books out within 1 working day. We use reputable couriers at greatly discounted postage rates. As well as Visa and Mastercard, we also accept Switch, Discover and Solo. We also accept Paypal (www.paypal.com) payments. Other methods of payment are possible but please email us for details. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. E-mail us if you have any questions about the service we offer. Please be aware our prices and shipping costs do not include local import taxes which may need to be paid by the customer upon receipt.

Browse books from Anybook.com

Reader reviews for Evaluating Public Relations: A Guide to Planning, Research and Measurement

Write a review for this book

There are no reviews for this book yet. Be the first to write a review!

Your review will be anonymous unless you login or create an account first.

Overall rating
Remember: You’re rating the book as a work, not the seller or the condition of the specific copy you purchased!

Important Terms and Guidelines

  • Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
  • Reviews must be at least 140 characters in length.
  • Please do not reveal critical plot elements.
  • This is not a help line. Contact customer support if you need help.
Your review must not include:
  • Obscenities, discriminatory language, or other insulting language not suitable for public domain
  • Advertisements, “spam” content, or references to other products, offers or websites.
  • Email addresses, URLs, phone numbers, physical addresses or other contact information.
  • Overly critical comments about other reviews or reviewers
  • Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
  • Availability, price, or alternative ordering/shipping information

From the publisher

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies.
This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

About the author

Tom Watson is Professor of Public Relations at Bournemouth University, with a focus on applied research and professional practice. He was formerly Associate Professor and Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK's Public Relations Consultants Association from 2000-2002.
Paul Noble FCIPR is an independent PR and communications trainer, consultant and facilitator. A CIPR Approved Trainer and e-learning specialist, he provides management support to growing PR consultancies, and is chief examiner of the CIPR's Advanced Certificate. Paul has 30 years' experience in senior consultancy, in-house and academic environments.

Please wait a moment while we load the requested page.

tracking-