Exhibition Portrait Photograph
by Gershwin, George. (1898–1937) [Fitz, Grancel. (1894–1963)
- Used
- Condition
- Used; Like New/Used; Like New
- Seller
-
Brooklyn, NY and Newton, Massachusetts, United States
Payment Methods Accepted
About This Item
Although not so recognized today, Fitz was an affiliate member of the Society of Photographic Illustrators and the Philadelphia Camera Club and a highly lauded advertising photographer in the 1920s and 1930s whose clients included many of the era's largest American businesses—from Chevrolet Motor Company and AT&T to Ivory Soap and Ipana Toothpaste. Before launching his professional career in 1920, Fitz worked as an amateur pictorialist, submitting his highly aesthetic compositions to international competitions. But in the 1920's he switched to the precisely lighted, graphic style then developing as the modern advertising style of the day, a style he was very influential in developing. An exhibition of his advertising Photographs 1929-1939, was staged at the Museum of Modern Art in 1986 and the NY Times review noted that he "was once a commanding figure in his medium, admired for his technical skills and courted by the largest of this country's large corporations. During his heyday in the late 1920's and 30's he was a star, but by the time of his death in 1964 his artistic reputation was in total eclipse." Fitz was the photographer of the often reproduced photograph of Gershwin's crossed hands at the keyboard. That now iconic image is dated 1929.
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Details
- Bookseller
- Schubertiade (US)
- Bookseller's Inventory #
- 22963
- Title
- Exhibition Portrait Photograph
- Author
- Gershwin, George. (1898–1937) [Fitz, Grancel. (1894–1963)
- Book Condition
- New Used; Like New
- Jacket Condition
- Used; Like New
- Quantity Available
- 1
Terms of Sale
Schubertiade
As members of PADA, ABAA and ILAB, we guarantee that all items we sell are authentic and as represented and described. But our guarantee is more than that: as lovers and purveyors of rare books and documents that speak to us across time, this is a fundamental value of our business. We do not offer for sale any items which we do not believe in 100% as to do otherwise would be a betrayal of our values. We strive for accurate descriptions of all items and display photographs of everything we offer and are happy to provide further images on request by email and to answer any detailed questions about condition by phone or email prior to purchase. In the very rare instance where we may have overlooked a significant condition issue, we are always willing to accept a return within 3 days of receipt of an item. But we also sell all items - through our website and through direct negotiation by phone or email - subject to the following stipulation:
Unless sold "on approval" by advance agreement in writing, should a client at any point have authenticity concerns about an item purchased from us, we require any return request to be accompanied by THREE written opinions against the authenticity of the item in question. These opinions must be from recognized specialist dealers/authenticators in the relevant field of autographs/manuscripts, art, or books/music. If the claim is in regards to an autograph, at least one opinion must be from a member of the Professional Autograph Dealers Association (a guide by specialization is posted on the PADA website). We do not accept returns under any other circumstances. All purchases made from Schubertiade Music & Arts LLC (through the website, by phone or email, or through any other sales outlet) constitute the purchaser's consent to these terms.
In some circumstances by mutual agreement we may agree to accept back an item for other reasons, subject to a restocking fee of 25%
About the Seller
Schubertiade
About Schubertiade
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Verso
- The page bound on the left side of a book, opposite to the recto page.
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...