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Gorgeous War: The Branding War between the Third Reich and the United States

Gorgeous War: The Branding War between the Third Reich and the United States

Gorgeous War: The Branding War between the Third Reich and the United States
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Gorgeous War: The Branding War between the Third Reich and the United States Hardback - 2019

by Blackmore, Tim

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Wilfrid Laurier University Press, 2019-10-29. hardcover. New. 5x1x8.
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From the publisher

Gorgeous War argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist but also the forerunner of contemporary brand identity. When the United States military tried to answer Nazi displays of graphic power, it failed. In the end the best graphic response to the Nazis was produced by the Walt Disney Company.

Using numerous examples of US and Nazi military heraldry, Gorgeous War compares the way the American and German militaries developed their graphic and textile design in the interwar period. The book shows how social and cultural design movements like modernism altered and were altered by both militaries. It also explores how nascent corporate culture and war production united to turn national brands like IBM, Coca-Cola, and Disney into multinational corporations that had learned lessons on propaganda and branding that were being tested during the Second World War.

What is the legacy of apparently toxic signs like the swastika?

The answer may not be what we hoped. Inheritors of the post-Second World War world increasingly struggle to find an escape from an intensely branded environment--to find a place in their lives that is free of advertising and propaganda. This book suggests that we look again at how it is our culture makes that struggle into an appealing Gorgeous War.

Details

  • Title Gorgeous War: The Branding War between the Third Reich and the United States
  • Author Blackmore, Tim
  • Binding Hardback
  • Condition New
  • Pages 380
  • Volumes 1
  • Language ENG
  • Publisher Wilfrid Laurier University Press
  • Publication date 2019-10-29
  • Features Bibliography, Dust Cover
  • Bookseller's Inventory # 1771124202-11-34753661
  • ISBN 9781771124201 / 1771124202
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 8 x 5.6 x 1.2 in (20.32 x 14.22 x 3.05 cm)
  • Size 5x1x8
  • Themes
    • Chronological Period: 1940's
    • Chronological Period: 20th Century
  • Category History - Military / War
  • Quantity available 1

Media reviews

Citations

  • Choice, 10/01/2020, Page 0
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Gorgeous War: The Branding War between the Third Reich and the United States
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Gorgeous War: The Branding War between the Third Reich and the United States

by Blackmore, Tim

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Gorgeous War: The Branding War Between the Third Reich and the United States
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Gorgeous War: The Branding War Between the Third Reich and the United States

by Blackmore, Tim

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Gorgeous War: The Branding War between the Third Reich and the United States
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Gorgeous War: The Branding War between the Third Reich and the United States

by Blackmore, Tim

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Wilfrid Laurier University Press, 2019-10-29. hardcover. Used: Good. 5.55x1.00x8.25. Buy with confidence. Excellent Customer Service & Return policy.
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Gorgeous War : The Branding War Between the Third Reich and the United States

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Gorgeous War: The Branding War between the Third Reich and the United States
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Gorgeous War: The Branding War between the Third Reich and the United States

by Blackmore, Tim

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Hardcover
ISBN 10 / ISBN 13
9781771124201 / 1771124202
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Gorgeous War: The Branding War between the Third Reich and the United States

Gorgeous War: The Branding War between the Third Reich and the United States

by Tim Blackmore

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ISBN 10 / ISBN 13
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Hardback. New. Gorgeous War examines ways in which modernist design ideals influenced German and American heraldry, and argues that the two visual worlds form the foundations of contemporary corporate brand programs.
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Gorgeous War: The Branding War between the Third Reich and the United States
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Gorgeous War: The Branding War between the Third Reich and the United States

by Blackmore, Tim

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ISBN 10 / ISBN 13
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Gorgeous War – The Branding War between the Third Reich and the United States
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Gorgeous War – The Branding War between the Third Reich and the United States

by Blackmore, Tim

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Gorgeous War – The Branding War between the Third Reich and the United States
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Gorgeous War – The Branding War between the Third Reich and the United States

by Blackmore, Tim

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  • Hardback
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Hardcover
ISBN 10 / ISBN 13
9781771124201 / 1771124202
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Gorgeous War: The Branding War between the Third Reich and the United States
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Gorgeous War: The Branding War between the Third Reich and the United States

by Blackmore, Tim

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  • Hardback
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Hardcover
ISBN 10 / ISBN 13
9781771124201 / 1771124202
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Wilfrid Laurier University Press, 2019-10-29. hardcover. New. 5.55x1.00x8.25. Buy with confidence. Excellent Customer Service & Return policy.
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