The Inmates are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity
by Cooper, Alan
- Used
- near fine
- Hardcover
- first
- Condition
- Near Fine/Near Fine
- ISBN 10
- 0672316498
- ISBN 13
- 9780672316494
- Seller
-
Glenwood Springs, Colorado, United States
Payment Methods Accepted
About This Item
Synopsis
Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars - everything - being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use. The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste money, squander customer loyalty, and erode competitive advantage. Business executives have let the inmates run the asylum! In his book The Inmates Are Running the Asylum Alan Cooper calls for revolution - we need technology to work in the same way average people think - we need to restore the sanity. He offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.
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Details
- Bookseller
- Book Grove (US)
- Bookseller's Inventory #
- 007576
- Title
- The Inmates are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity
- Author
- Cooper, Alan
- Format/Binding
- Hardcover
- Book Condition
- Used - Near Fine
- Jacket Condition
- Near Fine
- Quantity Available
- 1
- Edition
- First Edition
- ISBN 10
- 0672316498
- ISBN 13
- 9780672316494
- Publisher
- Sams
- Place of Publication
- Indianapolis
- Date Published
- 1999
- Keywords
- Alan Cooper, The Inmates are Running the Asylum: Why high-Tech Products Drive Us Crazy and How to Restore the Sanity
- Bookseller catalogs
- business;
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Glossary
Some terminology that may be used in this description includes:
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...