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Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Integrated Advertising, Promotion and Marketing Communications (5th Edition)

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Integrated Advertising, Promotion and Marketing Communications (5th Edition)

by Clow, Kenneth E.; Baack, Donald E

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  • Paperback
Condition
New
ISBN 10
0132538962
ISBN 13
9780132538961
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About This Item

Prentice Hall, 1/6/2011. Paperback. New. New US Edition Textbook, Ships with Emailed Tracking from USA

Synopsis

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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Details

Bookseller
SGS Trading Inc US (US)
Bookseller's Inventory #
Nov21-17new-978013253896
Title
Integrated Advertising, Promotion and Marketing Communications (5th Edition)
Author
Clow, Kenneth E.; Baack, Donald E
Format/Binding
Paperback
Book Condition
New New
Quantity Available
2
ISBN 10
0132538962
ISBN 13
9780132538961
Publisher
Prentice Hall
Place of Publication
U.s.a.
Date Published
1/6/2011
X weight
27 oz

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SGS Trading Inc

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About the Seller

SGS Trading Inc

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2009
Franklin Lakes, New Jersey

About SGS Trading Inc

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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