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Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Integrated Advertising, Promotion and Marketing Communications (5th Edition)

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Integrated Advertising, Promotion and Marketing Communications (5th Edition)

by Clow, Kenneth E.; Baack, Donald E

  • Used
  • good
  • Paperback
Condition
Good
ISBN 10
0132538962
ISBN 13
9780132538961
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Lexington, Kentucky, United States
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About This Item

Prentice Hall, 2011-01-06. Paperback. Good. Book is NEW. No writing or highlighting in the interior! Great copy! Ships quickly! 100% of the book sales go towards furthering the International Book Project's mission of promoting literacy in the developing world.

Synopsis

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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Details

Bookseller
International Book Project US (US)
Bookseller's Inventory #
SKU1004774
Title
Integrated Advertising, Promotion and Marketing Communications (5th Edition)
Author
Clow, Kenneth E.; Baack, Donald E
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0132538962
ISBN 13
9780132538961
Publisher
Prentice Hall
Place of Publication
U.s.a.
Date Published
2011-01-06

Terms of Sale

International Book Project

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

International Book Project

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2014
Lexington, Kentucky

About International Book Project

The International Book Project is committed to providing educational opportunities to those who desire and deserve to learn. The International Book Project promotes literacy, education, and global friendships by sending quality, needed books to schools, libraries, churches, community organizations, and Peace Corps volunteers in developing countries and throughout the United States.

Glossary

Some terminology that may be used in this description includes:

New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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