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Marketing: An Introduction

Marketing: An Introduction

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Marketing: An Introduction

by Armstrong, Gary

  • Used
  • Paperback
Condition
Used:Good
ISBN 10
0136102433
ISBN 13
9780136102434
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About This Item

Pearson, 0000-00-00. 10. paperback. Used:Good.

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
DADAX0136102433
Title
Marketing: An Introduction
Author
Armstrong, Gary
Format/Binding
Paperback
Book Condition
Used:Good
Quantity Available
1
Edition
10
ISBN 10
0136102433
ISBN 13
9780136102434
Publisher
Pearson
Place of Publication
Boston
Date Published
0000-00-00
LCCN
2009046409
Dewey
658.8

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Ergodebooks

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HOUSTON, Texas

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