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Marketing: An Introduction (12th Edition)

Marketing: An Introduction (12th Edition)

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Marketing: An Introduction (12th Edition)

by Armstrong, Gary, Kotler, Philip

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ISBN 10
0133451275
ISBN 13
9780133451276
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Pearson. 12. Acceptable. Acceptable. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Bookseller
BooksRun US (US)
Bookseller's Inventory #
0133451275-7-1
Title
Marketing: An Introduction (12th Edition)
Author
Armstrong, Gary, Kotler, Philip
Book Condition
Used - Acceptable
Quantity Available
2
Edition
12
Binding
Paperback
ISBN 10
0133451275
ISBN 13
9780133451276
Publisher
Pearson
Place of Publication
U.s.a.
This edition first published
2014-01

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