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International Edition
Intl. Ed.

Marketing : An Introduction, Global Edition

International Edition
Intl. Ed.

Marketing : An Introduction, Global Edition

by Kotler, Philip, Armstrong, Gary

  • Used
Note
International Edition
Condition
Used - Good
ISBN 10
1292146508
ISBN 13
9781292146508
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About This Item

Pearson Education, Limited. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Seller
Better World Books Ltd GB (GB)
Seller's Inventory #
41055523-20
Title
Marketing : An Introduction, Global Edition
Author
Kotler, Philip, Armstrong, Gary
Book Condition
Used - Good
Quantity Available
5
Binding
Paperback
ISBN 10
1292146508
ISBN 13
9781292146508
Publisher
Pearson Education, Limited
This edition first published
2017-01

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About the Seller

Better World Books Ltd

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Dunfermline, Fife

About Better World Books Ltd

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