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A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century

A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century

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A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by Fenichell, Stephen, Bedbury, Scott

  • Used
Condition
Used - Good
ISBN 10
0142001902
ISBN 13
9780142001905
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About This Item

Penguin Publishing Group. Used - Good. Used book that is in clean, average condition without any missing pages.

Synopsis

What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
3128393-75
Title
A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Author
Fenichell, Stephen, Bedbury, Scott
Book Condition
Used - Good
Quantity Available
1
Binding
Paperback
ISBN 10
0142001902
ISBN 13
9780142001905
Publisher
Penguin Publishing Group
Place of Publication
E Rutherford, New Jersey, U.s.a.
This edition first published
February 25, 2003

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Better World Books

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Reno, Nevada

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