Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- New
- Condition
- New
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Seller
-
Victoria, British Columbia, Canada
10 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Details
- Bookseller
- Russell Books Ltd (CA)
- Bookseller's Inventory #
- ING9780446672313
- Title
- Selling the Invisible: A Field Guide to Modern Marketing
- Author
- Beckwith, Harry
- Book Condition
- New New
- Quantity Available
- 10
- Binding
- Paperback
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Publisher
- Grand Central Publishing
- Place of Publication
- New Delhi
- This edition first published
- March 1, 1998
Terms of Sale
Russell Books Ltd
About the Seller
Russell Books Ltd
About Russell Books Ltd
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...