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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer Hardcover - 2015 - 2015th Edition
by Carlos Hidalgo
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- Title Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
- Author Carlos Hidalgo
- Binding Hardcover
- Edition number 2015th
- Edition 2015
- Pages 204
- Volumes 1
- Language ENG
- Publisher Palgrave MacMillan
- Date 2015
- Illustrated Yes
- ISBN 9781137526786 / 1137526785
- Weight 1 lbs (0.45 kg)
- Dimensions 9.3 x 6 x 0.7 in (23.62 x 15.24 x 1.78 cm)
- Library of Congress subjects Organizational change, Industrial marketing
- Library of Congress Catalog Number 2015015620
- Dewey Decimal Code 658.804
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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
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Springer. Good with no dust jacket. 2015. Hardcover. 1137526785 . This book is in good condition; no remainder marks. Missing dustjacket : The book has some shelfwear. Some sparse underlined passages: most pages are clean. ; Height: 9.3 Inches, Length: 6 Inches, Weight: 1.08908357428 Pounds, Width: ; 220 pages .
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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer.
by Hidalgo, Carlos.
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New York: Palgrave Macmillan, 2015. 1st stated ed.. Hardback octavo, dustjacket, very good condition (in very good dustjacket), minor edgewear jacket (tiny crease top spine), pages faintly toned. 204 pp. A guidebook for companies that want to transform, but unsure of how to go about it. Provides a prescriptive roadmap that organizations can follow to ensure that the changes that are made become part of the DNA of their organization to ensure that true transformation takes place - by doing things differently instead of doing different things.
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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
by Carlos Hidalgo
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Hardback. New. Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
by Hidalgo, Carlos
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