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Public Relations: The Profession and the Practice
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Public Relations: The Profession and the Practice Paperback - 2008

by Dan Lattimore; Otis W. Baskin; Suzette T. Heiman

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Reader reviews for Public Relations: The Profession and the Practice

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Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.

Critical changes in society and technology lend importance to the increasing emphasis in the management function of public relations. While traditional media is still the foundation of public communication, the new social media now provides a much more personal and interactive form of public relations. This book thus provides the user with the ability to create effective messages using both the new social media as well as traditional media.

Details

  • Title Public Relations: The Profession and the Practice
  • Author Dan Lattimore; Otis W. Baskin; Suzette T. Heiman
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 393
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Higher Education, White Shelf
  • Publication date 2008-11
  • Illustrated Yes
  • ISBN 9780073378879 / 0073378879
  • Weight 1.7 lbs (0.77 kg)
  • Dimensions 9.8 x 7.9 x 0.8 in (24.89 x 20.07 x 2.03 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Public relations - United States, Public relations
  • Library of Congress Catalogue Number 2008045186
  • Dewey Decimal Code 659.2

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Public Relations: The Profession and the Practice
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Public Relations: The Profession and the Practice

by Lattimore, Dan; Baskin, Otis; Heiman, Suzette; Toth, Elizabeth

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Public Relations : The Profession and the Practice

Public Relations : The Profession and the Practice

by Elizabeth L. Toth; Dan L. Lattimore; Otis W. Baskin; Suzette T. Heiman

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Public Relations : The Profession and the Practice

Public Relations : The Profession and the Practice

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Public Relations : The Profession and the Practice
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Public Relations : The Profession and the Practice

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Public Relations: The Profession and the Practice
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Public Relations: The Profession and the Practice

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Public Relations: The Profession and the Practice
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Public Relations: The Profession and the Practice

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Mcgraw Hill. Softcover. Brand New. “International Edition” - ISBN number and front cover may be different in rare cases but CONTENTS are same as the US edition. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. Printed in black & white in English language. Territorial restrictions may be printed on the book. We may ship from Asian regions for inventory purpose. 100% Customer satisfaction guaranteed!" We use Fast Shipping via DHL/FEDEX/UPS
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Public Relations: The Profession and the Practice
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Public Relations: The Profession and the Practice

by Lattimore, Dan

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