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Market-Based Management: Strategies for Growing Customer Value and Profitability
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Market-Based Management: Strategies for Growing Customer Value and Profitability Paperback - 2012

by Roger Best

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From the publisher

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Details

  • Title Market-Based Management: Strategies for Growing Customer Value and Profitability
  • Author Roger Best
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 576
  • Volumes 1
  • Language ENG
  • Publisher Pearson
  • Publication date 2012-01
  • Illustrated Yes
  • Features Bibliography, Glossary, Illustrated, Index, Table of Contents, Textbook
  • ISBN 9780130387752 / 0130387754
  • Weight 1.63 lbs (0.74 kg)
  • Dimensions 9 x 6.9 x 0.7 in (22.86 x 17.53 x 1.78 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing - Management
  • Library of Congress Catalogue Number 2011037795
  • Dewey Decimal Code 658.81

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Market-Based Management
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Market-Based Management

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ISBN 10 / ISBN 13
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Pearson. Used - Good. COVER SHOWS SOME GENERAL WEAR, SUCH AS SCRATCHES, RUBBING AND CREASES. BOOK HAS SOME HIGHLIGHTING OF TEXT. paperback 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects.
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Market-Based Management
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Market-Based Management

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ISBN 10 / ISBN 13
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Pearson. Used - Very Good. paperback 100% of proceeds go to charity! Acceptable reading copy with obvious signs of use, wear, and/or cosmetic issues. Item is complete and remains readable despite notable condition issues.
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Market-Based Management
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Market-Based Management

by Best, Roger

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Pearson, 1/9/2012 12:00:01 AM. paperback. Acceptable. 1.1417 in x 9.0551 in x 7.0079 in. Pretty bad condition, but still fully functional. May include water damage. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.
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Market-Based Management
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Market-Based Management

by Best, Roger

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Pearson, 1/9/2012 12:00:01 AM. paperback. Acceptable. 1.1417 in x 9.0551 in x 7.0079 in. Has used stickers on cover. Proven Seller with Excellent Customer Service. Choose EXPEDITED shipping and get it FAST!
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Pearson. 6. Acceptable. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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Pearson Education. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Market-Based Management

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ISBN 10 / ISBN 13
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Pearson, 2012-01-09. 6. paperback. Used: Good. 7.00x1.05x9.05. Buy with confidence. Excellent Customer Service & Return policy.
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Market-Based Management

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ISBN 10 / ISBN 13
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Market-Based Management
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Market-Based Management

by Best, Roger

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Paperback
ISBN 10 / ISBN 13
9780130387752 / 0130387754
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Pearson, 2012-01-09. paperback. Book in acceptable condition. 7x1x9. Some wear on edges and corners. Highlighting and/or writing on some pages.Textbooks may not include supplemental items i.e. CDs, access codes etc.The image in this listing is stock photo for reference. Actual item may differ. Any queries, just ask for photos. Your satisfaction matters!Ships same day in most cases!
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