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Services Marketing
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Services Marketing Hardback - 1996 - 3rd Edition

by Christopher H. Lovelock

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Reader reviews for Services Marketing

From the publisher

Combining conceptual rigour with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries. The book categorizes services, rather than just highlighting generic differences between goods and services and shows that different categories of services face distinctive marketing problems. It features coverage of many service industries. Services Marketing outlines strong conceptual frameworks and models in a user-friendly way, which is international in emphasis, for example international cases such as EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services, Air BP.

Details

  • Title Services Marketing
  • Author Christopher H. Lovelock
  • Binding Hardback
  • Edition number 3rd
  • Edition 3
  • Pages 600
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall, U.S.A.
  • Publication date 1996-01
  • ISBN 9780134558417 / 0134558413
  • Weight 2.43 lbs (1.10 kg)
  • Dimensions 9.58 x 7.35 x 1.45 in (24.33 x 18.67 x 3.68 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Service industries - Marketing, Professions - Marketing
  • Library of Congress Catalogue Number 95050896
  • Dewey Decimal Code 658.8

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SERVICES MARKETING
Stock photo: cover may vary

SERVICES MARKETING

by CHRISTOPHER H. LOVELOCK ,

  • Used
  • Hardback
Condition
New
Edition
3rd
Binding
Hardcover
ISBN 10 / ISBN 13
9780134558417 / 0134558413
Quantity available
1
Seller
Item price
NZ$88.35
NZ$35.34 Delivery to USA

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Description:
Prentice Hall, 1996. 3rd. Hardcover. UsedLikeNew/UsedLikeNew.
Add to wish list
Item price
NZ$88.35
NZ$35.34 Delivery to USA
Services Marketing
Stock photo: cover may vary

Services Marketing

by Christopher Lovelock

  • Used
  • Good
  • Hardback
Condition
Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780134558417 / 0134558413
Quantity available
1
Seller
Item price
NZ$140.48
Free Delivery to USA

Show details

Description:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Add to wish list
Item price
NZ$140.48
Free Delivery to USA