And Then There's This: How Stories Live and Die in Viral Culture Paperback - 2010
by Bill Wasik
"An odd but happy marriage of sociological observation and Gonzo-style adventure."
-Wired
Journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.
Summary
-Wired
Journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.
Details
- Title And Then There's This: How Stories Live and Die in Viral Culture
- Author Bill Wasik
- Binding Paperback
- Edition Reprint
- Pages 208
- Volumes 1
- Language ENG
- Publisher Penguin Books, U.S.A.
- Date 2010-08-31
- Illustrated Yes
- ISBN 9780143117612 / 0143117610
- Weight 0.42 lbs (0.19 kg)
- Dimensions 8.45 x 5.5 x 0.5 in (21.46 x 13.97 x 1.27 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Internet - Social aspects, Information society - Psychological aspects
- Dewey Decimal Code 303.483
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