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Microstyle: The Art of Writing Little
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Microstyle: The Art of Writing Little Hardback - 2011

by Christopher Johnson

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Reader reviews for Microstyle: The Art of Writing Little

From the publisher

Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the elements of style but rather on the atoms of style. They require microstyle. Branding consultant Christopher Johnson here reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps miniature messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. As he highlights examples of those tools used well, Johnson also examines messages that miss the mark, either by failing to use a tool or by using it badly. Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Details

  • Title Microstyle: The Art of Writing Little
  • Author Christopher Johnson
  • Binding Hardback
  • Edition [ Edition: Repri
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher W. W. Norton & Company, New York
  • Publication date 2011-07
  • Illustrated Yes
  • ISBN 9780393077407 / 0393077403
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 8.6 x 5.9 x 1 in (21.84 x 14.99 x 2.54 cm)
  • Category Reference
  • Library of Congress subjects English language - Style, English language - Rhetoric
  • Library of Congress Catalogue Number 2011007712
  • Dewey Decimal Code 808.076