Skip to content

Qualitative Research Methods in Public Relations and Marketing Communications
Stock Photo: Cover May Be Different

Qualitative Research Methods in Public Relations and Marketing Communications Paperback - 2010 - 2nd Edition

by Christine Daymon; Immy Holloway


From the publisher

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

This new edition:

  • Identifies the skills and strategies needed to conduct authentic, trustworthy research
  • Highlights specific analytical techniques associated within the main research approaches
  • Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research

Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

Details

  • Title Qualitative Research Methods in Public Relations and Marketing Communications
  • Author Christine Daymon; Immy Holloway
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 416
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2010-08-24
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780415471183 / 0415471184
  • Weight 1.4 lbs (0.64 kg)
  • Dimensions 9.1 x 6.1 x 1 in (23.11 x 15.49 x 2.54 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Qualitative research, Marketing research - Methodology
  • Library of Congress Catalog Number 2010004242
  • Dewey Decimal Code 659.207

About the author

Dr Christine Daymon is an Associate Professor in the School of Media, Communication and Culture at Murdoch University in Western Australia, where she is Academic Chair for postgraduate courses in Communication and Media Management. An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning.

Professor Immy Holloway is based at Bournemouth University, UK at the Centre for Qualitative Research, where she teaches research and supervises research students. She has written numerous books on qualitative research, some of which have been translated into several languages.

Back to Top

More Copies for Sale

Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition
Stock Photo: Cover May Be Different

Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition

  • Used
Condition
Used - Good
ISBN 13
9780415471183
ISBN 10
0415471184
Quantity Available
1
Seller
Waltham Abbey, Essex, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$23.23
NZ$18.90 shipping to USA

Show Details

Description:
Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Item Price
NZ$23.23
NZ$18.90 shipping to USA
Qualitative Research Methods in Public Relations and Marketing Communications

Qualitative Research Methods in Public Relations and Marketing Communications

by Daymon, Christine

  • Used
  • very good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 13
9780415471183
ISBN 10
0415471184
Quantity Available
3
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
NZ$25.73
NZ$18.10 shipping to USA

Show Details

Description:
Paperback. Very Good.
Item Price
NZ$25.73
NZ$18.10 shipping to USA
Qualitative Research Methods in Public Relations and Marketing Communications

Qualitative Research Methods in Public Relations and Marketing Communications

by Daymon, Christine

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 13
9780415471183
ISBN 10
0415471184
Quantity Available
1
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
NZ$25.73
NZ$18.10 shipping to USA

Show Details

Description:
Paperback. Good.
Item Price
NZ$25.73
NZ$18.10 shipping to USA
Qualitative Research Methods in Public Relations and Marketing Communications
Stock Photo: Cover May Be Different

Qualitative Research Methods in Public Relations and Marketing Communications

by Daymon, C. & Holloway, I.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 13
9780415471183
ISBN 10
0415471184
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$67.59
NZ$26.93 shipping to USA

Show Details

Description:
Routledge, 2011. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780415471183
Item Price
NZ$67.59
NZ$26.93 shipping to USA
Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition
Stock Photo: Cover May Be Different

Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition

by Daymon, Christine

  • Used
  • Paperback
Condition
Used: Good
Edition
2nd
Binding
Paperback
ISBN 13
9780415471183
ISBN 10
0415471184
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$55.80
FREE shipping to USA

Show Details

Description:
Routledge, 2010-10-14. 2nd. paperback. Used: Good.
Item Price
NZ$55.80
FREE shipping to USA
Qualitative Research Methods in Public Relations and Marketing Communications

Qualitative Research Methods in Public Relations and Marketing Communications

by Christine Daymon

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 13
9780415471183
ISBN 10
0415471184
Quantity Available
1
Seller
Southport, Merseyside, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$111.52
NZ$21.02 shipping to USA

Show Details

Description:
Paperback / softback. New. The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research approaches to achieve different research goals.
Item Price
NZ$111.52
NZ$21.02 shipping to USA
Qualitative Research Methods in Public Relations and Marketing Communications

Qualitative Research Methods in Public Relations and Marketing Communications

by Christine Daymon

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 13
9780415471183
ISBN 10
0415471184
Quantity Available
1
Seller
Southport, Merseyside, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$124.95
NZ$21.02 shipping to USA

Show Details

Description:
Paperback / softback. New. The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research approaches to achieve different research goals.
Item Price
NZ$124.95
NZ$21.02 shipping to USA
Qualitative Research Methods in Public Relations and Marketing Communications
Stock Photo: Cover May Be Different

Qualitative Research Methods in Public Relations and Marketing Communications

by Daymon, Christine (Author)/ Holloway, Immy (Author)

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 13
9780415471183
ISBN 10
0415471184
Quantity Available
1
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
NZ$125.42
NZ$21.12 shipping to USA

Show Details

Description:
Routledge, 2010. Paperback. New. 2nd edition. 416 pages. 9.17x6.34x0.87 inches.
Item Price
NZ$125.42
NZ$21.12 shipping to USA
Qualitative Research Methods in Public Relations and Marketing Communications
Stock Photo: Cover May Be Different

Qualitative Research Methods in Public Relations and Marketing Communications

by Christine Daymon

  • New
Condition
New
ISBN 13
9780415471183
ISBN 10
0415471184
Quantity Available
187
Seller
Uxbridge, Greater London, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
NZ$130.17
NZ$16.88 shipping to USA

Show Details

Description:
New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Qualitative Research Methods in Public Relations and Marketing Communications.
Item Price
NZ$130.17
NZ$16.88 shipping to USA
Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition
Stock Photo: Cover May Be Different

Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition

by Daymon, Christine

  • Used
  • Paperback
Condition
Used:Good
Edition
2nd
Binding
Paperback
ISBN 13
9780415471183
ISBN 10
0415471184
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
NZ$118.40
FREE shipping to USA

Show Details

Description:
Routledge, 2010-10-14. 2nd. paperback. Used:Good.
Item Price
NZ$118.40
FREE shipping to USA