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Marketing Database Analytics: Transforming Data for Competitive Advantage Paperback - 2013
by Andrew D. Banasiewicz
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Details
- Title Marketing Database Analytics: Transforming Data for Competitive Advantage
- Author Andrew D. Banasiewicz
- Binding Paperback
- Pages 400
- Volumes 1
- Language ENG
- Publisher Routledge
- Publication date 2013-05-02
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9780415657884 / 0415657881
- Weight 1.58 lbs (0.72 kg)
- Dimensions 9.5 x 6.8 x 0.9 in (24.13 x 17.27 x 2.29 cm)
- Category Business / Economics / Finance
- Library of Congress subjects Database management, Marketing - Databases
- Library of Congress Catalogue Number 2012030597
- Dewey Decimal Code 658.800
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Marketing Database Analytics: Transforming Data for Competitive Advantage
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