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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying Paperback - 2013
by Helen Katz
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Details
- Title The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
- Author Helen Katz
- Binding Paperback
- Edition [ Edition: fifth
- Pages 248
- Volumes 1
- Language ENG
- Publisher Routledge, London, UK
- Publication date 2013-11
- Illustrated Yes
- ISBN 9780415856713 / 041585671X
- Weight 0.7 lbs (0.32 kg)
- Dimensions 8.9 x 6 x 0.6 in (22.61 x 15.24 x 1.52 cm)
- Category Business / Economics / Finance
- Library of Congress subjects Marketing channels, Advertising media planning
- Library of Congress Catalogue Number 2013028080
- Dewey Decimal Code 659
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
by Helen Katz
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
by Katz, Helen
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- Paperback
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